I aim to open a fruit juice cafe, Revitlab, with the main purpose to revitalise “ugly fruits” into different products such as fruit juice and açai bowls. These “ugly fruits” usually gets discarded by farmers and supermarkets for not making the aesthetic cut, though they taste the same and still have high quality. This not only helps to reduce fruit waste in Singapore, but also lowers my cost price of each products, increasing my profit margin.
There is a market gap for healthy, sweet drinks. Fruit juice is a healthier alternative for both soda and bubble tea, which are high in demand among youths and younger working professionals. However, with the population now acknowledging the importance of a healthier diet and hoping to find a healthier alternative, I believe fruit juice would prove to be a good substitute to replace their cravings. My fruit juices will be priced lower than the competition due to my lowered cost of ingredients. This price advantage along with the narrative of reducing wastage would be part of my appeal to gain market share.
Creative Thinking 