Throughout the course, while we learned many different aspects of creativity and how different components all adds up and are all relevant, I think the one word that stood out to me with regards to creativity was “considered”. With that word in mind, I started to look at everything with different perspectives, trying to put myself into the shoes of others in order to appreciate creativity from their viewpoint.
“Better to write for yourself and have no public, than to write for the public and have no self” – Cyril Connolly
This phrase showed in class really got me thinking about various perspectives, and how the term “considered” really plays a huge role in measuring creativity.
With that in mind, my idea to open this fruit juice cafe using ugly fruits might not be the most revolutionary nor mind-blowing idea, but it was one which in my opinion, was a creative blend between two separate input spaces to generate a solution. With this idea, creativity within my idea revolves around my endeavour that is considered new and optimal that brings benefits and value to the environment and also my target market.