I came up with this idea based on the concept of blending. With Revitlab, I was able to blend two input spaces into one blended space to create something that solves a market gap and could potentially be profitable and scalable. I was able to blend fruit wastage with healthier alternatives to soda and bubble tea into a blended space of fruit juice using wasted fruits. This then allowed me to amplify on the concept and create a fruit juice cafe.
Always keen on the entrepreneurship side of things, I wanted to create a product and business which was not just based on what I wanted to sell, but also based on what people were interested in buying.
Instead of trying to create something that I would not be able to resonate well with, I was looking at creating something that I really liked and saw potential in. Looking into successes of other businesses in mind, such as the Acai Affair, I implemented the SCAMPER framework to workaround my concept and tried to make it better.